Privacy policy

We are very pleased about your interest in our company. Data protection is of particular importance to the management of Hautfarben UG (limited liability). The use of the internet pages of Hautfarben UG (limited liability) is possible without providing any personal data. However, if a data subject wishes to make use of special services of our company via our website, the processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to Hautfarben UG (limited liability). By means of this data protection declaration, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this data protection declaration informs data subjects about the rights to which they are entitled.

Hautfarben UG (limited liability), as the controller responsible for processing, has implemented numerous technical and organizational measures to ensure the most comprehensive protection of personal data processed through this website. Nevertheless, internet-based data transmissions can generally have security vulnerabilities, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, such as by telephone.

 

1. Definitions

The data protection declaration of Hautfarben UG (limited liability) is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the public, as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use the following terms in this data protection declaration, among others:

a) Personal Data Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data Subject Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for processing.

c) Processing Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

d) Restriction of Processing Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization Pseudonymization means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller or Controller Responsible for the Processing Controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor Processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

i) Recipient Recipient is a natural or legal person, public authority, agency, or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third Party Third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent Consent of the data subject means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.


2. Name and Address of the Controller

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member States of the European Union, and other provisions related to data protection is:

Hautfarben UG (limited liability)

Am Krögel 2

10179 Berlin

Germany

Email: info@hautfarben.org

Website: www.hautfarben.org

 

4. Cookies

The websites of Hautfarben UG (limited liability) use cookies. Cookies are text files that are stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain what is known as a cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables visited websites and servers to differentiate the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified using the unique cookie ID.

By using cookies, Hautfarben UG (limited liability) can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

Through a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us to recognize users of our website, as previously mentioned. The purpose of this recognition is to make it easier for users to utilize our website. For example, the user of a website that uses cookies does not have to enter their login data again every time they visit the website, as this is handled by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online store. The online store remembers the items a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies through our website at any time by means of an appropriate adjustment of the internet browser used and may thus permanently deny the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all popular internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

 

5. Collection of General Data and Information

The website of Hautfarben UG (limited liability) collects a series of general data and information when a data subject or an automated system calls up the website. This general data and information are stored in the server’s log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the internet site, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using this general data and information, Hautfarben UG (limited liability) does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, Hautfarben UG (limited liability) analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

 

6. Registration on Our Website

The data subject has the possibility to register on the website of the controller with the indication of personal data. Which personal data are transmitted to the controller is determined by the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for their own purposes.

By registering on the website of the controller, the IP address—assigned by the internet service provider (ISP) and used by the data subject—date, and time of the registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services, and, if necessary, to make it possible to investigate committed offenses. Insofar, the storage of this data is necessary to secure the controller. This data is not passed on to third parties unless there is a statutory obligation to pass on the data, or if the transfer serves the aim of criminal prosecution.

The registration of the data subject, with the voluntary indication of personal data, is intended to enable the controller to offer the data subject content or services that may only be offered to registered users due to the nature of the matter in question. Registered persons are free to change the personal data specified during the registration at any time or to have them completely deleted from the data stock of the controller.

The controller shall, at any time, provide information upon request to each data subject as to what personal data are stored about the data subject. In addition, the controller shall correct or erase personal data at the request or indication of the data subject, insofar as there are no statutory storage obligations. The entirety of the controller’s employees is available to the data subject in this respect as contact persons.

In the context of the registration process, the controller sends a confirmation email to the email address registered by a data subject using the double opt-in procedure. This confirmation email is used to prove whether the owner of the email address as the data subject is authorized to receive the newsletter or service.

 

7. Subscription to Our Newsletter

On the website www.hautfarben-buntstifte.de of Hautfarben UG (limited liability), users are given the opportunity to subscribe to our company’s newsletter. The input mask used for this purpose determines which personal data is transmitted to the controller when the newsletter is ordered.

Hautfarben UG (limited liability) regularly informs its customers and business partners about the company’s offers via a newsletter. The newsletter can generally only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter mailing. For legal reasons, a confirmation email will be sent to the email address registered for the first time for the newsletter dispatch in the double opt-in procedure. This confirmation email is used to verify whether the owner of the email address as the data subject is authorized to receive the newsletter.

When subscribing to the newsletter, we also store the IP address of the computer system assigned by the Internet Service Provider (ISP) and used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary to understand the (possible) misuse of the email address of a data subject at a later date and therefore serves the legal protection of the controller.

Use of Klaviyo

We use Klaviyo to send our newsletter and analyze our campaigns. The provider of this service is Klaviyo, Inc., 125 Summer St, Boston, MA, 02111 USA.

By consenting to receive our newsletter, you agree to the transfer of your personal data to Klaviyo servers in the United States of America.

We inform you that the United States of America does not provide an adequate level of data protection according to European data protection standards. According to the European Court of Justice’s ruling on July 16, 2020, there are government surveillance measures in the US and limited instruments for European citizens to verify such measures. In the case of Klaviyo, these risks are mitigated by the continuous encryption of your data on their servers. Additionally, we have agreed on standard contractual clauses with Klaviyo, ensuring compliance with European data protection standards. We have no indication that the provider fails to fulfill its obligations reliably. Further information can be found in Klaviyo’s privacy policy at: https://www.klaviyo.com/legal/data-processing-agreement.

The personal data collected as part of a newsletter subscription is exclusively used to send our newsletter. Furthermore, newsletter subscribers could be informed by email if this is necessary for the operation of the newsletter service or a related registration, such as in the case of changes to the newsletter offer or a change in technical circumstances. The subscription to our newsletter can be terminated by the data subject at any time. The consent to the storage of personal data that the data subject has provided for the newsletter can be revoked at any time. For the purpose of revocation, a corresponding link is found in every newsletter. Additionally, it is possible to unsubscribe from the newsletter at any time directly on the website of the controller or to communicate this to the controller in another way.

 

8. Newsletter Tracking

The newsletters of Hautfarben UG (limited liability) contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such emails, which are sent in HTML format, to allow log file recording and log file analysis. This enables a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Hautfarben UG (limited liability) may see if and when an email was opened by a data subject and which links in the email were clicked by the data subject.

Such personal data collected through the tracking pixels contained in the newsletters is stored and analyzed by the controller to optimize the newsletter delivery and to adapt the content of future newsletters even better to the interests of the data subject. These personal data are not passed on to third parties. Data subjects are entitled to revoke the separate declaration of consent issued via the double opt-in procedure at any time. After a revocation, these personal data will be deleted by the controller. Hautfarben UG (limited liability) automatically interprets an unsubscription from the receipt of the newsletter as a revocation.

 

9. Contact Option via the Website

The website www.hautfarben-buntstifte.de of Hautfarben UG (limited liability) contains information that enables a quick electronic contact to our company, as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data voluntarily transmitted by a data subject to the controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

 

10. Routine Deletion and Blocking of Personal Data

The controller processes and stores personal data of the data subject only for the period necessary to achieve the storage purpose, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or deleted in accordance with legal requirements.

 

11. Rights of the Data Subject

a) Right of Confirmation Every data subject has the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning them are being processed. If a data subject wishes to avail themselves of this right of confirmation, they may, at any time, contact us.

b) Right of Access Every data subject has the right granted by the European legislator to obtain from the controller free information about their personal data stored at any time and a copy of this information. Furthermore, the European legislator grants the data subject access to the following information:

  • The purposes of the processing

  • The categories of personal data concerned

  • The recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations

  • Where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period

  • The existence of the right to request rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing

  • The existence of the right to lodge a complaint with a supervisory authority

  • Where the personal data are not collected from the data subject, any available information as to their source

Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organization. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to avail themselves of this right of access, they may, at any time, contact us.

 

12. Data Protection in Applications and the Application Process

The controller collects and processes the personal data of applicants for the purpose of handling the application process. The processing may also take place electronically. This is particularly the case if an applicant submits corresponding application documents to the controller by electronic means, for example, by email or via a web form available on the website. If the controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with legal requirements. If no employment contract is concluded with the applicant by the controller, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller oppose such deletion. Another legitimate interest in this sense could be, for example, a burden of proof in a procedure under the General Equal Treatment Act (AGG).

 

13. Data Protection Provisions About the Application and Use of Facebook

The controller has integrated components of the enterprise Facebook on this website. Facebook is a social network.

A social network is a place for social meetings on the Internet, an online community, which usually allows users to communicate with each other and interact in a virtual space. A social network may serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or business-related information. Facebook allows social network users to include the creation of private profiles, upload photos, and network through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a person lives outside the USA or Canada, the controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Facebook component (Facebook plug-in) was integrated, the web browser on the information technology system of the data subject is automatically prompted to download the display of the corresponding Facebook component from Facebook through the Facebook component. An overview of all the Facebook plug-ins may be accessed under https://developers.facebook.com/docs/plugins/?locale=en_US. During the course of this technical procedure, Facebook is made aware of what specific sub-site of our website was visited by the data subject.

If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-site of our Internet page was visited by the data subject. This information is collected through the Facebook component and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, e.g., the "Like" button, or if the data subject submits a comment, then Facebook matches this information with the personal Facebook user account of the data subject and stores the personal data.

Facebook always receives, through the Facebook component, information about a visit to our website by the data subject, whenever the data subject is logged in at the same time on Facebook during the call-up to our website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of information to Facebook is not desirable for the data subject, then he or she may prevent this by logging off from their Facebook account before a call-up to our website is made.

The data protection guideline published by Facebook, which is available at https://facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. In addition, it is explained there what setting options Facebook offers to protect the privacy of the data subject. In addition, different configuration options are made available to allow the elimination of data transmission to Facebook. These applications may be used by the data subject to eliminate data transmission to Facebook.

 

14. Data Protection Provisions About the Application and Use of Google Analytics (With Anonymization Function)

The controller has integrated the component of Google Analytics (with the anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics is mainly used for the optimization of a website and to carry out a cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the application "_gat._anonymizeIp" for web analytics through Google Analytics. By means of this application, the IP address of the Internet connection of the data subject is abridged by Google and anonymized when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our Internet pages, and to provide other services concerning the use of our Internet site for us.

Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. During the course of this technical procedure, the Google enterprise gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.

The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits to our website by the data subject. With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, the data subject must download a browser add-on under the link https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google Analytics through a JavaScript that any data and information about the visits of Internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled or disabled by the data subject or any other person who is attributable to their sphere of competence, it is possible to execute the reinstallation or reactivation of the browser add-ons.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the following Link https://www.google.com/analytics/.

 

15. Data Protection Provisions About the Application and Use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google’s search engine results and in the Google advertising network. Google AdWords enables an advertiser to predefine specific keywords by which an ad is displayed in Google’s search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on topic-relevant internet pages using an automatic algorithm and according to the previously defined keywords.

The operating company for Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by including interest-relevant advertising on the websites of third parties and in the search engine results of the search engine Google and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information technology system of the data subject by Google. The definition of cookies is explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, such as the shopping cart from an online shop system, were called up on our website. Through the conversion cookie, both Google and the controller can understand whether a person who reached an AdWords ad on our website generated revenue, i.e., completed or canceled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create visitor statistics for our website. These visitor statistics are used to determine the total number of users who have been served through AdWords ads to ascertain the success or failure of each AdWords ad and to optimize our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie stores personal information, e.g., the internet pages visited by the data subject. Each time we visit our internet pages, personal data, including the IP address of the internet access used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords may be deleted at any time via the web browser or other software programs.

The data subject has a possibility of objecting to the interest-based advertising of Google. Therefore, the data subject must access the link www.google.de/settings/ads from each of the internet browsers in use and set the desired settings there.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/.

 

16. Data Protection Provisions About the Application and Use of Instagram

The controller has integrated components of the service Instagram on this website. Instagram is a service that may be qualified as an audiovisual platform, which allows users to share photos and videos, as well as disseminate such data on other social networks.

The operating company for Instagram’s services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages of this website, operated by the controller and into which an Instagram component (Insta button) is integrated, is called up, the internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Instagram component of Instagram. During the course of this technical procedure, Instagram becomes aware of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on Instagram, Instagram detects with every call-up to our website by the data subject—and for the entire duration of their stay on our internet site—which specific sub-page of our internet page was visited by the data subject. This information is collected through the Instagram component and is associated with the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated into our website, then Instagram matches this information with the personal Instagram user account of the data subject and stores the personal data.

Instagram receives information via the Instagram component that the data subject has visited our website, provided that the data subject is logged in on Instagram at the time of the call to our website. This occurs regardless of whether the person clicks on the Instagram component or not. If such a transmission of information to Instagram is not desirable for the data subject, then they may prevent this by logging out of their Instagram account before a call-up to our website is made.

Further information and the applicable data protection provisions of Instagram may be retrieved under https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

 

17. Data Protection Provisions About the Application and Use of YouTube

The controller has integrated YouTube components on this website. YouTube is an Internet video portal that allows video publishers to set video clips and other users free of charge, which also provides free viewing, review, and commenting. YouTube allows the publication of all types of videos, so users can access both full movies and TV shows, as well as music videos, trailers, and videos made by users via the internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each call-up to one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) was integrated, the internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding YouTube component. Further information about YouTube may be obtained under https://www.youtube.com/yt/about/en/. During the course of this technical procedure, YouTube and Google gain knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in on YouTube, YouTube recognizes with each call-up to a sub-page that contains a YouTube video which specific sub-page of our internet site was visited by the data subject. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google will receive information through the YouTube component that the data subject has visited our website if the data subject is logged in on YouTube at the time of the call-up to our website; this occurs regardless of whether the person clicks on a YouTube video or not. If such a transmission of this information to YouTube and Google is not desirable for the data subject, the delivery may be prevented if the data subject logs off from their YouTube account before a call-up to our website is made.

YouTube’s data protection provisions, available at https://www.google.com/intl/en/policies/privacy/, provide information about the collection, processing, and use of personal data by YouTube and Google.

 

18. Legal Basis for Processing

Article 6(1)(a) GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, when processing operations are necessary for the delivery of goods or to provide any other service, the processing is based on Article 6(1)(b) GDPR. The same applies to processing operations necessary to carry out pre-contractual measures, for example, in cases of inquiries about our products or services. If our company is subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Article 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data, or other vital information had to be passed on to a doctor, hospital, or other third parties. Then the processing would be based on Article 6(1)(d) GDPR. Finally, processing operations could be based on Article 6(1)(f) GDPR. This legal basis is used for processing operations that are not covered by any of the aforementioned legal grounds if the processing is necessary for the purposes of legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. A legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

 

19. Legitimate Interests in Processing Pursued by the Controller or a Third Party

If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is to conduct our business in favor of the well-being of all our employees and shareholders.

 

20. Duration for Which Personal Data Will Be Stored

The criterion used to determine the storage duration of personal data is the respective statutory retention period. After the expiration of that period, the corresponding data is routinely deleted, provided it is no longer necessary for the fulfillment or initiation of a contract.

 

21. Statutory or Contractual Requirements for the Provision of Personal Data; Necessity for the Conclusion of a Contract; Obligation of the Data Subject to Provide Personal Data; Possible Consequences of Failure to Provide Such Data

We clarify that the provision of personal data is partly required by law (e.g., tax regulations) or can also result from contractual provisions (e.g., information about the contractual partner). Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with them. The non-provision of personal data would result in the contract with the data subject not being concluded. Before personal data is provided by the data subject, the data subject must contact our data protection officer. Our data protection officer clarifies to the data subject whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide personal data, and the consequences of non-provision of personal data.

 

22. Existence of Automated Decision-Making

As a responsible company, we do not use automatic decision-making or profiling.